The Selling Agent is Important – Enlist the Services of a Professional to Sell Your Home
Sometimes people will not hire a selling agent because they do not understand the agent role. They will think of selling a home themselves to avoid paying for a commission. What happens if the home does not sell? What happens if it does but you get less than you wanted? What happens if there is a problem and the contract is not written correctly to protect you? What happens if the buyer walks away without completing? What happens if you get sued?
It is too easy to think about selling a home in a circumstance where everything goes right. When it does not, however, you can end up with a great deal of stress and possibly financial loss. Hire a competent selling agent who will work hard for you and keep you up to date throughout the process. Think about the difference between lowest cost and best value when considering the commission to be offered and paid for selling your home. While discount agents / brokerages may seem attractive when considered from a lowest cost perspective, if your home does not sell, how much value do you derive from the service. With almost everything in life, you DO get what you pay for. When you do not pay much you generally do not get much. Full service agents have higher expenses because they do more. Generally, discount agents will not spend as much on marketing as full service agents.
Think about this. A real estate agent sees two homes that they can show their client. One offers no or little commission while the other offers adequate commission. Which home do you think the agent will show? Once you have considered which route that you will follow to hire an agent (lowest cost or best value), consider which agent you will hire. Consider the following sellers info:
Do you have a good working knowledge of current real estate law?
Do you have a good working knowledge of current contract law?
Do you have a good understanding of the current real estate market conditions so that you can address the “List_at_what_price” question?
Do you understand the complete real estate selling process and MLS ® reciprocity?
Do you know how to effectively market a home and 21st Century marketing methods?
Do you have professional real estate networks?
How would you respond to each of these? Selling a home is not like selling a car. Real estate law is extensive and it can and does change. Marketing methods enjoy varying degrees of such in specific areas and under specific market conditions. How well prepared are you to take on this challenge? Do you keep up to date on these and other methods and techniques on an ongoing basis. Nothing is impossible given the right education, training and experience. Knowing your limitations before you take on a challenge may save you some grief.
Avoid the Sellers Top 5 Mistakes. These are but a few of the many questions that you should ensure you can answer with confidence before you consider selling a home yourself. Watch the video for a few of the most common reasons and then contact Brett to discuss the rest of them.
Why do you need a real estate selling agent to sell your home? This video mentions a few of the reasons but the more important reasons are related to the local market and your individual circumstances. Contact me if you wish to gain some insight on why having a competent real estate agent represent you and your interests can make a big difference on whether or not you are successful in selling your home.
To recap, these are the top 5 reasons to hire a selling agent:
- Proper representation – a professional who can provide insight and value throughout the process
- Market experience – current local market experience and knowledge
- Salabilty – improve the salability and value of your home
- Marketing – reaching out to and attracting the right buyer for your home
- Licensed professional – know and understand the legal issues
These are but a few of the main reasons. There are others. Contact Brett and let’s get started selling your home